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What did the Internet REALLY change in the hotel industry?

The Internet in the hotel industry has been a revolution. No doubt about that. It has completely changed the way we find, discover and book hotels within 10 years. I would personally put the big...

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Should hoteliers turn into online geeks?

A few days ago, I posted about What the Internet has changed in the hotel industry. I quickly got great comments online and offline from players in the industry that highlighted the fact that it has...

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Make your Social Media communication Personal

I was reading this statement on Twitter. “The sooner you make your digital marketing personal and human, with stories from and about your customers..the quicker you’ll find success”. I cannot agree...

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